Flavour Wheel Series

Flavour Wheel Series

L'Affare Flavour Wheel Series

Introducing the L'affare Flavour Wheel—a simplified take on the classic Coffee Tasters Flavour Wheel, designed to make tasting notes easy for everyone to understand.

The original flavour wheel was created in the 90s by the Specialty Coffee Association and is often used in the world of specialty coffee to describe the unique characteristics of coffee. We've cut the complexity.

Our Flavour Wheel Series will guide you through diverse coffees from various origins, each with unique tasting notes, processing methods, and roasting profiles. Expand your coffee palate and explore new flavours with us.

Check out the latest product in the series – Chocca. Available in whole beans and plunger/filter grind, in selected Woolworths stores and New World and Pak n Save stores in the North Island.


The Process

When our roasters envisioned our flavour wheel series blends, they aimed to create a coffee that truly highlights the wheel flavours. To achieve this, they experimented with various coffees and roasting techniques to enhance the coffee's inherent qualities.

As we like to say, the coffee chooses its own flavour path.

Coffee blending development involves tasting and cupping to evaluate individual beans' flavors, aromas, and balance. Cupping highlights the unique characteristics of each origin, allowing roasters to identify complementary profiles.

Through blending, different beans are combined to create a harmonious flavor, enhancing complexity, body, and consistency for the perfect cup.

Limited Edition

The Series So Far...

Five limited-edition blends have been launched in our Flavour Wheel Series – Chocca, Tutti, Nutty, Kacow and Frutti. Chocca is the latest addition, and won't be on shelves for long, so grab a bag while you can! Want a more interactive experience? See how our Chooca blend comes to life here.

Behind the Blend

Take a Peek

Tammy Davis joined Dave Green, our Coffee Specialist at our roastery to talk about the new Flavour Wheel Series and our previous product in the series, Frutti.

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